Brand Identity
Case Study: Work From Downtown
Brand Identity and Logo System, Graphic Design, Social Assets, Campaign Production
Work From Downtown is a series of pop-up events produced by Downtown Norfolk Council designed to bring connection and creativity back into the workday.
Additional Graphic Design Work
Creative Direction
I lead the visual identity and campaign strategy for my music releases, treating each project as a full creative initiative that blends storytelling, design, and rollout execution.
Creative Direction, Content Strategy,
Visual Production, Event Production
GASPING4AIR is a full-length album and multimedia campaign about resilience and personal growth. I led the creative direction across artwork, visuals, social content, and a sold out headline performance. The project connected deeply with local audiences and earned four 2024 Veer Award nominations, winning Best R&B/Soul Artist.
Highlights
• Directed the visual identity and campaign strategy
• Produced social content, promotional materials, and video edits
• Managed production for a sold out live show in Norfolk (recap below)
• Won Best R&B/Soul Artist at the 2024 Veer Awards
Creative Direction, Rollout Strategy, Radio Promotion, Brand Partnerships
Only You is a single campaign centered on connection and community. I led the creative direction and rollout across social content, radio features, merchandise, and a release showcase. The single premiered on Hot 91’s Club Creative and entered rotation. The campaign also included a brand partnership with Only You Lounge and a collaboration with artist Sheila Huyoa for the artwork.
Highlights
• Directed the creative strategy and full campaign rollout
• Secured a radio premiere on Hot 91 along with ongoing rotation
• Partnered with Only You Lounge for the release showcase
• Collaborated with artist Sheila Huyoa on the cover art and merchandise
Web Design
I design clean, purposeful websites that align with each client’s story and goals. My freelance work focuses on creating cohesive digital experiences that balance clarity, personality, and usability. These projects demonstrate my ability to translate creative direction into functional design, bringing brands to life online.
Dreamer’s Academy of Music
A digital home for a community-focused music school nurturing creativity, skill development, and the next generation of musicians.
La Primavera Strings
An elegant online presence for an award-winning ensemble collective specializing in weddings & private events.
V’s Shine Cleaning Services
A clean, easy-to-navigate platform designed for a family-owned residential cleaning business in Hampton Roads.
Content Creation
Content Production
Downtown Showdown Trivia
Concept Development, Scriptwriting,
On-Camera Talent, Editing
A social-first trivia series created for
Downtown Norfolk Council.
First Fridays August 2025 Promo
Scriptwriting, On-Camera Talent,
Filming, Editing
A promotional video for the return of Downtown Norfolk’s First Fridays series.
MacArthur General Store Feature
Voiceover Performance,
Scriptwriting, Filming, Editing
A storytelling-driven feature highlighting a Downtown Norfolk business.
Cousinz Fest Recap
Voiceover Performance,
Scriptwriting, Filming, Editing
A dynamic recap produced for the
2025 Cousinz Festival in Norfolk, VA.
NEON Festival Recap
Filming, Editing
A visual recap highlighting Night 1 of the NEON Festival in Norfolk’s art district, the NEON District.
Writing & Content Strategy
Fall in Downtown Norfolk 2025
Campaign Blog Series | Editorial Writing
Wrote a series of blog articles highlighting seasonal events, attractions, and experiences across Downtown Norfolk as part of the Fall marketing campaign. The content hub served as a central resource for visitors exploring things to do downtown and supported promotion across web, newsletter, and social channels.
First Fridays Street Interview Reel
Concept Development | Caption Writing | Video Production
Created a “man-on-the-street” style video during First Fridays on Granby Street, challenging attendees to a game of Giant Connect Four while asking what they enjoy most about Downtown Norfolk. Filmed the footage, appeared on camera,
edited the final reel, and wrote the caption supporting the post.
Caption excerpt:
“We set out to play a little Connect 4 at First Fridays, chat about what we love about Downtown Norfolk, and enjoy the vibes… the game had other plans 😅 but like the rain 🌧️ it couldn’t stop the fun earlier this month.”
PTO: Pets, Tails & Oinks – Work From Downtown Event
Event Promotion
Instagram Caption Writing
Wrote promotional caption copy supporting the Work From Downtown event series, highlighting a community activation featuring farm animals at MacArthur Green. The post used playful storytelling and Downtown Norfolk’s brand voice to promote attendance and encourage professionals to engage with downtown programming during the workday.
